Launch Loyalty Leadership

Bruce Bernstein serves as Vice President of Strategic Markets for Careington International Corporation and affiliate companies DialCare, Careington Benefit Solutions and Munroe Sutton. He began his career in network development, learning each aspect of building and maintaining Careington's industry-leading, proprietary dental networks. Bruce spent time in the marketing department before moving into a global sales role with the Munroe Sutton team developing a dental network in the UK that is leased by dental insurers and healthcare plans. Now as Vice President of Strategic Markets, Bruce is responsible for the business development of Careington's stateside employee benefits strategy, TPA services, as well as overseeing the Launch Loyalty division of the company, focused on developing custom patient memberships for dental practice groups.

With over 21 years in healthcare, Leesa Olson’s expertise lies at the intersection of strategic innovation and market evolution. As the Assistant Vice President of Launch Loyalty, she brings a unique blend of vision, strategic foresight, and deep market knowledge.

Leesa’s foundational years at Careington were pivotal in shaping her expertise. She adeptly built PPO and discount networks, laying the groundwork for a profound understanding of the mechanics behind successful membership plan creation. More critically, she developed an intrinsic comprehension of the 'why' behind these plans – an insight that has become the cornerstone of her strategic leadership at Launch Loyalty.

In her leadership role, she is committed to pioneering a future of cutting-edge healthcare membership solutions. Her approach is rooted in leveraging emerging technologies and insights to stay ahead of industry trends, ensuring that our services are not only responsive to current market needs but also trailblazing in scope.

As a thought leader in the industry, Leesa is dedicated to transforming the healthcare membership solutions space. Her ambition is to ensure that Launch Loyalty remains a benchmark for excellence, innovation, and unparalleled customer value. Her unique blend of early network-building experience and a forward-thinking strategy positions her as a key architect in the evolving narrative of healthcare membership solutions.

Sarah Key, Assistant Director of Launch Loyalty, has worked in the dental discount industry for more than 18 years and has experience in dental network recruiting and membership plan experience. Today, Sarah and her team of Membership Plan Advisors and Client Success Advisors are dedicated to helping dental offices create and launch successful in-house memberships by discovering and sustaining their full potential. Sarah's goal is to ensure each new plan that Launch Loyalty creates perfectly fits each client's needs and provides maximum profitability for their practice.

Brianna Hill, Manager of Client Success, began her career in a dental office as a Registered Dental Assistant and later as an Office Manager, where she worked with patients firsthand. She has cross-trained experience in dental insurance, claims, credentialing and discount plans. Today, Brianna trains and leads the Client Success team, which is responsible for the ongoing success and satisfaction of DSOs and clients of all sizes. Her expertise and insight are instrumental in providing new client training, performing ongoing client support and ensuring in-house membership plans are profitable and successful.

Kris DeArmon, Manager of Campaigns and Operations, oversees campaigns and special projects for the Launch Loyalty team. She is a PMP-certified project manager and has experience with implementing discount and membership plans of all sizes. Kris has been instrumental in establishing and executing efficient setup processes for fully custom plans for large dental groups. Leveraging this experience, she streamlines marketing deliverables and processes for the Launch Loyalty team and serves as the leadership liaison for internal departments to ensure successful development of necessary features for loyalty plans and employer initiatives.